What is a QR code?
QR codes are a type of 2D barcode that can be scanned using a smartphone. Information can automatically be accessed, for example, a website or a video.
If you want to be seen as a forward thinking company then QR codes are definitely the way forward. QR codes are a type of 2D barcode that can be scanned using a smartphone. QR codes can be put on business cards, leaflets, products and billboards and by scanning the QR code you could be taken to a company’s website, social media pages, dial a telephone number, send an email or send a text message.
A business might not have the space on their leaflet to tell a customer everything about their product, therefore a QR code is a great way of telling a customer everything about their product by leading them to their website.
A QR code would be useful for a non-profit organisation. The QR code could lead a person to make an online donation payment page.
QR codes are a convenient one-step process for directing users to a website.QR codes are cost effective, they cost nothing to produce; their use is only limited by a businesses marketing strategy. They’re measurable as actions can be traced with web analytics or other tools for marketing campaign measurement.
Loreal used QR codes during New York fashion week. They placed their QR code in taxis so customers could browse and shop while taking a ride. This five-day campaign produced a 7% purchase conversion rate from the QR codes and download of the loreal app increased by 80%.
Another example of a company who used QR codes effectively is Heinz. They placed QR codes on ketchup bottles which linked to a website that taught people about the eco-friendly packaging the company had started using, and that also gave clients the opportunity to gain prizes by engaging in various activities, such as quizzes or games. Over one million people scanned the Heinz codes. People who scanned the ketchup bottles did so because they had time, either because they were sitting in a restaurant waiting for their food to be served, or by their dinner table where the QR code became a topic of discussion.